Knowing all these facts, can you honestly answer these questions?
- How many people are you reaching, every day/month/year?
- Are you reaching the audience you need to?
- What percentage of men/women does your clientele consist and what age group?
- What does it mean to your business, if you are not reaching segments of clients?
- Is it ok for your clients to buy from your competition?
- What is the worst client you can have?
Most small businesses rely on word of mouth advertising, alone and stay small. Although they enjoy marginal success, many end up loosing their shirts, when times get tough, because they have no marketing base to draw on. On the other hand, the correct advertising strategy can take you from average to potentially astronomical, making your business name commonplace in the homes and offices of your prospective clients.
What's the worst client you can have? The one that never hears your name, of course. By far, the worst clients are the ones that never know you exist and they choose to buy from your competition. Why? Not because they don't like your company or because you make a terrible product. The reality is far worse. You could make a much better product or offer a service that is out of this world, but they will never know, because your advertising strategy condemns you to the oblivian of obscurity. People often ask, "Well, how much does it cost to increase my social presence?" I often ask, "How much does it cost, not to?" If clients never know you are there, they can never buy from you and your business misses entire segments of new clients, never knowing you even existed.