3.3
MILLION
SEARCHES
EVERY 60 SECONDS
1.8
BILLION
MONTHLY ACTIVE
MOBILE
USERS
76% of PEOPLE
USE
EVERYDAY
USERS
SHARE
1 MILLION LINKS
EVERY 20 MINUTES
400
HOURS OF
VIDEO UPLOADED
EVERY 60 SECONDS
USERS ARE
62%
MALE
32%
FEMALE
58.2%
OF US INTERNET
USERS HAVE A
YOUTUBE
ACCOUNT
3.5
MILLION
SEARCHES
EVERY 60 SECONDS
BUSINESS LISTINGS
WITH A
VIRTUAL TOUR
130%
MORE LIKELY
TO GET A CUSTOMER
52%
OF ONLINE
SHOPPING
IS DONE THROUGH
GOOGLE SEARCH
MOBILE PHONE
SEARCHES IN THE US ALONE
18.7
BILLION
EVERY MONTH
Knowing all these facts, can you honestly answer these questions?
- How many people are you reaching, every day/month/year?
- Are you reaching the audience you need to?
- What percentage of men/women does your clientele consist and what age group?
- What does it mean to your business, if you are not reaching segments of clients?
- Is it ok for your clients to buy from your competition?
- What is the worst client you can have?
Most small businesses rely on word of mouth advertising, alone and stay small. Although they enjoy marginal success, many end up loosing their shirts, when times get tough, because they have no marketing base to draw on. On the other hand, the correct advertising strategy can take you from average to potentially astronomical, making your business name commonplace in the homes and offices of your prospective clients.
What's the worst client you can have? The one that never hears your name, of course. By far, the worst clients are the ones that never know you exist and they choose to buy from your competition. Why? Not because they don't like your company or because you make a terrible product. The reality is far worse. You could make a much better product or offer a service that is out of this world, but they will never know, because your advertising strategy condemns you to the oblivian of obscurity. People often ask, "Well, how much does it cost to increase my social presence?" I often ask, "How much does it cost, not to?" If clients never know you are there, they can never buy from you and your business misses entire segments of new clients, never knowing you even existed.
How does your
SOCIAL MEDIA and
ONLINE PRESENCE
measure up?